“The store – explained to PambiancoTv Andrea Canè , global creative director of Woolrich International – is spread over several areas: the entrance is occupied by a welcome area where we invite the customer into our world telling him what he’s made of, starting from history of the brand and the activities of our Mill in Pennsylvania where we still produce wools today. On the other hand, in the part at the back there is an outdoor area that contrasts with the more urban entrance “.
Next to areas of coworking and entertainment, where there will also be a coffee shop, the store is characterized by the presence of an “extreme weather condition room”, a room where the temperature, up to -20 degrees, and the presence of real snow allows you to test the cold keeping of clothes, and a green area in which to relax and where particular plants are sold. In the shop there will also be space for collaborations, capsule collections and creative projects.
Source – pambianconews.com